Are you ready to build a marketing plan that works for YOUR business?
Are you half-heartedly implementing tactics because that’s what everybody else is doing?
Do you routinely dive into the latest digital marketing fad only to realize it will never work for your business?
Do you lack a reliable way to measure your progress?
If you answered YES to any of these questions, you won’t reach the level of success you desire.
Every business is different.
What works for one business, industry, or marketing guru might not work for you.
When you choose the tactics that are compatible with your business, you’ll be able to:
Increase brand awareness
Boost lead generation
Establish yourself as a trusted expert
Expand your network
Nurture relationships with prospects and customers
And so much more.
Are you convinced that you need to be tech-savvy or use advanced digital marketing techniques to be successful?
Are you overwhelmed by all the digital marketing options out there?
Are you feeling frustrated by a lack of results or conflicting and confusing ‘expert advice’?
That’s why I’ve created my Digital Marketing Strategy Workshop – so you can get back to the digital marketing basics, choose tactics that work for your business, and develop a plan that delivers results.
This 8-module course I’ve designed will teach you about the 5 essential digital marketing channels and help you choose tactics that are compatible with your goals, target audience, brand, and skillset – so you can start reaping the benefits right away.
My Digital Marketing Strategy Workshop will also teach you how to:
Set overall goals for your digital marketing strategy, improving your ability to execute, track success, and get results.
Develop an ideal customer profile (ICP) that will inform your digital marketing strategy, increase its effectiveness, and motivate your audience to act.
Clarify your brand and what it stands for, so that your digital marketing strategy, and the tactics you choose, are powerful and relevant to your brand.
Discover what’s involved in SEO as a digital marketing channel, so you can assess whether it’s a channel you should focus on in your business.
Recognize the fundamentals of content marketing, so you can determine which tactics you might want to include in your digital marketing plan.
Identify what’s involved in social media marketing, so you can decide whether you want to spend time leveraging social media in your marketing.
Examine what’s involved in email marketing, so you can select campaign types and features that would make sense for your audience.
Explore what’s involved in conversational marketing, so you can pick tools and tactics that could work well with your target market.
Choose the channels and tactics to include in your digital marketing strategy based on your goals, audience, resources, skills, and budget.
Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course.
This course is delivered through an online training platform so that you can go at your own pace, contains an action guide, a course book, and everything you need to choose and implement powerful digital marketing tactics that will form the basis of your digital marketing plan.
Module 1 - Lay the Foundation for Your Digital Marketing Strategy
Lesson 1: Set Goals for Digital Marketing
Lesson 2: Listen to Your Audience
Lesson 3: Get Clear on Your Brand
Module 2 - Digital Marketing Channel 1: SEO
Lesson 1: What is SEO and How is it Used in Digital Marketing?
Lesson 2: The Pros and Cons of SEO For Digital Marketing
Lesson 3: The Keys to an Effective SEO Strategy
Module 3 - Digital Marketing Channel 2: Content Marketing
Lesson 1: What is Content Marketing?
Lesson 2: The Pros and Cons of Content Marketing
Lesson 3: The Keys to an Effective Content Marketing Strategy
Module 5- Digital Marketing Channel 4: Email Marketing
Lesson 1: What is Email Marketing?
Lesson 2: The Pros and Cons of Email Marketing
Lesson 3: The Keys to an Effective Email Marketing Strategy
Module 6- Digital Marketing Channel 5: Conversational Marketing
Lesson 1: What is Conversational Marketing?
Lesson 2: The Pros and Cons of Conversational Marketing
Lesson 3: The Keys to an Effective Conversational Marketing Strategy